FAN CAMPAIGN SINGLE: LIKE A ROSE - Page 6

**The Flying Mouse** · 10 Jun 2010, 23:59

Posts relating to The Doode's ban have been moved here

Please continue this thread on topic.
Cheers

**Monstro** · 11 Jun 2010, 00:59

I've been asked by the campaign team to forward this.....

Those following the progress of the campaign the last 2 weeks will know that, despite our best efforts, we didn't create the exponential (Su-Bo) effect we had wanted to achieve to secure our goal in a short time-frame.

We're thrilled with, and considerably proud of what we've achieved. We have just over 1100 people actively wanting to push this forward, and although we didn't manage to light the flash fire we needed for a quick win, we know we have the base to be successful with a longer campaign. So the decision we have taken to not go for it next week isn't in our eyes a failure, but based on our conviction that we can, and will, be successful with an adjusted strategy. This project was always about supporting Meat, and by securing a win in the UK Singles charts gain publicity and help increase awareness and sales of HCTB. That remains the same.

Tracking on our website indicates there is a large and ever-growing list of links that Google's crawlers are linking to our site. What we've all been doing IS taking hold, but we need now to continue building the fire we've built and grow that to get the numbers we need, whilst knowing that at any time the Su-Bo effect may kick in and a the sudden rapid rush across the internet occur. The longer time scale will also give us more time to get the interest of the media which should provide a key boost to the campaign.

We have had promising discussions with a major download provider, and if we can demonstrate the numbers we need and intend to get to make this a success, we should be able get this company on board, and in such a way as to generate extra sales that week.

We know the support is out there. We know we can harness it. But we have always been agreed that should we find at this stage that going with the original target date would result in an effort which doesn't register in the charts, we would defer it:
* To preserve the integrity of a model approach we've built and are continuing to build, that we are proud of, and know in our hearts can work
* For the sake of all those fans who ARE committed and want to make this work for Meat
* Most importantly to ensure Meat's name can't be associated with a campaign that didn't deliver the result he deserves, because we know that, even if not this month, we CAN make this work

The many enthusiastic and committed fans who are behind Meat and the project want him to have a chart success, not a damp squib. We will work with them to ensure we build towards a rocket he can be proud of. So we will continue to spread the word, reaching more fans every day, and the message will keep spreading, gathering momentum faster and faster as it goes until, when we go for the new date we will be doing it with the knowledge that success is certain.

In addition we are going to commence a sustained promotion of HCTB, through a new website. Far from distracting us from the Single Campaign, we believe each push will assist the other. The HCTB promotion will follow the principles advocated by Roadrunner, seeking to establish a ground force of Street Teams to spread the word, and we will adopt the same method with the Singles Campaign. The level of effort, the hours we have put in, need to be reined back a bit if we are not to suffer burnout, but our level of committment is if anything greater, as is our determination. We will actively recruit and harness the support of other fans and focus our efforts on a sustained campaign for LAR and HCTB.

The HCTB site (meatloaf-hangcool.net) is well timed to co-incide with Meat's USA/Canada tour, and support a second sales push there, although it will seek to promote HCTB around the world. Full details will be on the new site by Monday.

The Singles Campaign will now focus on a new date of 29 November 2010, which we hope may also coincide with some UK tour dates. We are announcing the deferral via meatchart.net and our other webpages, through a mailshot to those who signed up on meatchart.net, a message to Facebook members, and a Press Release tomorrow. We are aware that some who've signed up to support the download may have their attention drift elsewhere, but will contact everyone who has signed up to dowload with a reminder before the new date.

Future updates on progress will be posted on meatchart.net in the News Room. We are supremely grateful for the support Rainer has given us through the MLUKFC site, and hope this will continue, but we are aware of a level of controversy the campaign has caused in the forum here and the extra work it has caused R and his team. Those who are interested in our progress can easily follow it on our site, and those that would like to lend support will be very welcome.

We're in no way despondent, but still highly committed and motivated, because we know we can make this work. We've achieved a helluva lot in a couple of weeks, and have a sound base to build from, but also need to face reality.What a few people may say about us doesn't matter, because we still firmly believe we can do this, and remain as enthusiastic as ever.

Meat Loaf Fan Single Campaign Project Team
__________________

10 Jun 2010, 23:59	#126
The Flying Mouse Armed ba$tard and Jo's other half. Join Date: 06.08.2002 Location: In the middle of nowhere near the end of the line. Posts: 16,104	Posts relating to The Doode's ban have been moved here Please continue this thread on topic. Cheers

11 Jun 2010, 00:59	#127
Monstro Promoted to Wario's spellchecker Join Date: 17.09.2005 Location: London Posts: 12,947	I've been asked by the campaign team to forward this..... Those following the progress of the campaign the last 2 weeks will know that, despite our best efforts, we didn't create the exponential (Su-Bo) effect we had wanted to achieve to secure our goal in a short time-frame. We're thrilled with, and considerably proud of what we've achieved. We have just over 1100 people actively wanting to push this forward, and although we didn't manage to light the flash fire we needed for a quick win, we know we have the base to be successful with a longer campaign. So the decision we have taken to not go for it next week isn't in our eyes a failure, but based on our conviction that we can, and will, be successful with an adjusted strategy. This project was always about supporting Meat, and by securing a win in the UK Singles charts gain publicity and help increase awareness and sales of HCTB. That remains the same. Tracking on our website indicates there is a large and ever-growing list of links that Google's crawlers are linking to our site. What we've all been doing IS taking hold, but we need now to continue building the fire we've built and grow that to get the numbers we need, whilst knowing that at any time the Su-Bo effect may kick in and a the sudden rapid rush across the internet occur. The longer time scale will also give us more time to get the interest of the media which should provide a key boost to the campaign. We have had promising discussions with a major download provider, and if we can demonstrate the numbers we need and intend to get to make this a success, we should be able get this company on board, and in such a way as to generate extra sales that week. We know the support is out there. We know we can harness it. But we have always been agreed that should we find at this stage that going with the original target date would result in an effort which doesn't register in the charts, we would defer it: * To preserve the integrity of a model approach we've built and are continuing to build, that we are proud of, and know in our hearts can work * For the sake of all those fans who ARE committed and want to make this work for Meat * Most importantly to ensure Meat's name can't be associated with a campaign that didn't deliver the result he deserves, because we know that, even if not this month, we CAN make this work The many enthusiastic and committed fans who are behind Meat and the project want him to have a chart success, not a damp squib. We will work with them to ensure we build towards a rocket he can be proud of. So we will continue to spread the word, reaching more fans every day, and the message will keep spreading, gathering momentum faster and faster as it goes until, when we go for the new date we will be doing it with the knowledge that success is certain. In addition we are going to commence a sustained promotion of HCTB, through a new website. Far from distracting us from the Single Campaign, we believe each push will assist the other. The HCTB promotion will follow the principles advocated by Roadrunner, seeking to establish a ground force of Street Teams to spread the word, and we will adopt the same method with the Singles Campaign. The level of effort, the hours we have put in, need to be reined back a bit if we are not to suffer burnout, but our level of committment is if anything greater, as is our determination. We will actively recruit and harness the support of other fans and focus our efforts on a sustained campaign for LAR and HCTB. The HCTB site (meatloaf-hangcool.net) is well timed to co-incide with Meat's USA/Canada tour, and support a second sales push there, although it will seek to promote HCTB around the world. Full details will be on the new site by Monday. The Singles Campaign will now focus on a new date of 29 November 2010, which we hope may also coincide with some UK tour dates. We are announcing the deferral via meatchart.net and our other webpages, through a mailshot to those who signed up on meatchart.net, a message to Facebook members, and a Press Release tomorrow. We are aware that some who've signed up to support the download may have their attention drift elsewhere, but will contact everyone who has signed up to dowload with a reminder before the new date. Future updates on progress will be posted on meatchart.net in the News Room. We are supremely grateful for the support Rainer has given us through the MLUKFC site, and hope this will continue, but we are aware of a level of controversy the campaign has caused in the forum here and the extra work it has caused R and his team. Those who are interested in our progress can easily follow it on our site, and those that would like to lend support will be very welcome. We're in no way despondent, but still highly committed and motivated, because we know we can make this work. We've achieved a helluva lot in a couple of weeks, and have a sound base to build from, but also need to face reality.What a few people may say about us doesn't matter, because we still firmly believe we can do this, and remain as enthusiastic as ever. Meat Loaf Fan Single Campaign Project Team __________________