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Old 09 May 2011, 06:23   #1
suzieq
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Join Date: 26.10.2008
Location:  West Palm Beach, Florida
Posts: 2,319
Default Celebrity Apprentice Episode #10 Hours 2&3

The group anticipated that LaToya was going to get the boot. And sure enough in walks Lil Jon and John Rich.

Task two is delivered by Onstar. They are looking for a video of branding messaging the capabilities that Onstar can be purchased and installed on a vehicle that doesn't already have it. Project managers are Marlee and John Rich (rematch anyone?).

Both teams independently meet with the product people to get information to achieve what the company wants to see. Lil Jon and John Rich are coming up empty because Rich isn't feeling very well. By no means did Rich slack, but clearly his creative mojo wasn't happening on this fine day. (Hmmmm....could his mojo he had all along been drafted to go to ASAP). Lil Jon was in charge of creative....John Rich was working on script. Their task came down to the wire. Between shooting the scenes and edits.

ASAP on the other hand....was loaded with creativity. The script was impromptu and Star wasn't feelin' Meat's "way" of operation on this day. Truth of the matter, Star was sabotaging the efforts...and acting freakin' stupid. Marlee bestowed her trust in Meat to get the job done with screen shots and creativity. Star's job was to make sure brand messaging was placed properly.

Oh god, here is Star....a decorated education and she can't read a simple line off of a cue card. Really?!? Ok, lets just assume she was "edited" this way, because she looked like a darn fool. Perhaps that's what CA producers wanted us to believe.

Meat is totally on to Star's game playing tactics. He sees right through her smoke screen. Nice one by the way. The spot they put together was showing an Onstar dispatcher giving details about the product then a screen story where a police officer (Meat) aids Mrs. Matlin to her vehicle found due to the Onstar system. Then using the onstar system to locate a favorite donut shop. Which added humor to the piece.

Lil Jon and John Rich didn't really have any major problems with their shoot outside of Lil Jon trying to communicate what they were trying to do. UNTIL, editing. They just couldn't land a car on the screen without squishing the poor soccer mom. I mean that in a special effects way of course. They used Lil Jon as a vehicle for message branding. The video was that of ordinary people (ie soccer mom and college student) stating this is the "Discover On"....implying to discover that this technology is available now at an electronic store near you.

The presentations are given to the execs. and the execs meet with Trump.
There are pluses and minuses to both. Which have me worried.

Into the boardroom: Each video was shown. Backbone didn't like ASAP's video. ASAP liked Backbone's video but was different to theirs. The win goes to Backbone. ASAP goes into the firing squad. Meat is a sitting duck between these two top women, Star and Marlee. And they go for Meat's jugular. However, Meat held his own. Rationally and with strength. He knew when to shut up and he knew when to defend. I was never so proud than I was right then. It was pivotal for him to play his cards right. He placed the blame right back at them, distributing the weight a bit so it did not fall on him solely.

They go out of the boardroom so Donald can discuss with his team. Meat and Star get into it, then Star shuts down. She deflected as long as she could. Meat called her out on her branding and why didn't she say anything in edits. Even though Meat was involved in edits heavily, she still should have put the branding on the video. She tried to throw Meat under the bus. But there was much discussion out there in the holding area. They come back in, Trump asks Meat what the yelling was about. Star was pissy because Meat called her sweetie....but she was just trying to deflect her way out of a wet paper bag. Trump saw it and FIRED HER ASS!

Thank GOD!

Suzieq
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