I find there to be a disturbing amount of this partciular imagary in 'Hair Metal' bands from the 80's. You, for example, mentioned KISS.
My take is that it's a morbid fascination with the Nazi regime. The fact that something could take over a country in under a decade fascinates people (There are no real symbols of Italian Fascism other than the Fasci itself, not very rock and roll). The iron cross and imperial eagle signidy a dark edge that rock wanted to posess. They wanted to shock people, push people's buttons. So they used symbols that were traditionally taboo. Many symbols were taken from the occult, and Nazi Germany. It's shock value. IMHO.
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