Don't worry about promotion. the promotion is allright. Isn't he everyday on that music channel? Doesn't he have big sponsors like ZDF? He gets al lot of airtime on radio and tv. Nothing wrong with promotion. And the fact that a silly recordstore in the middel of nowhere don't know about a new Meat, well who cares about that.
It is just the distribution that's lacking. And within 2 or 3 weeks nobody will complain about that no more
