That promo video/EPK at the beginning of the interview (same one from the Pledge page), should be all over, everywhere that's willing to play it! Official Youtube page (does that even exist??!), etc. I think it's the perfect promotional tool, and I think it appeals to a much wider fan base than just us here.
Also, I really like the presenter on this Q&A, respectful, attentive, gives Meat and the interview space to breathe ... unlike those obnoxious know-it-all gobshites on Fox news