Quote:
Originally Posted by Lucy!
Andy and I were talking about this earlier and I think actually the term Craft provokes a different response on your side of the pond to ours.
Here in the UK I have my own business designing and making products by hand, so in all of my marketing my work is promoted as Handmade. 'Handmade' implies something unique that's been constructed by hand to a high standard, and you would expect to pay more for something that's been handmade.
The problem with the word 'Craft' in this country is that it sits alongside the term 'homemade' - it implies a hobby, cheap, "can't afford a real one so I'll make my own" product, and people don't spend money on Craft because they feel it's a lesser product that one you'd buy in the shops.
It seems though that in the US there's a much bigger pride in craft and homemade, and the gap between 'handmade' and 'homemade' is much smaller - which is fabulous! Wish it was like that here!!
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Ahhh! Yeah, forgot about cultural differences. And Hobby over here implies something you do for your own gratification.