View Single Post
Old 02 Oct 2010, 17:14   #16
CarylB
Mega Loafer
 
Join Date: 16.04.2003
Location: Sheffield UK
Posts: 5,910
Default

Quote:
Originally Posted by Steve6 View Post
Sooooo....do you think Meat is the current spokesperson then?

No, I think that's probably an assumption that someone has made because of the ads. When I was in the US this summer, as I said, they are now playing a different ad with a different performer. Imo it's a stretch to suggest anyone is a "spokesperson" just because they appear in a TV ad for a product. A spokesperson would surely be speaking out regularly on behalf of a company or product, and Meat has not done that .. just made a couple of good ads for the company .. a company whose marketing strategy seems to be focused on using a variety of performers to promote their product.

Whoever posted it in Wiki seems to be as unsure of what the definition of the word is as you are .. ie a person who speaks as the representative of another or others often in a professional capacity. Acting in a TV ad is hardly speaking in a professional capacity for the company.

Joanna Lumley was the only actress used to promote Muller yoghurt for several years, and was so popularly associated with the product that when she was dropped as being "too old" by Muller, their sales dropped significantly as women voted with their feet .. as a result she was asked to come back and be their TV advertising face again .. but she has never acted as their spokesperson, nor do I suspect she would see herself as that. There are significant numbers of famous faces associated for far longer with specific products/companies from cosmetics, to communications, to food .. none of them are "spokesperson" for the product ... just its advertising face

Caryl
CarylB is offline   Reply With Quote
 

Page generated in 0.03427 seconds with 13 queries.