There has been enough discussion about wether youtube is a good promotional tool for artists with something to sell, and it occurs to me there is only one way to find out how effective youtube is in this capaccity.
NOT DEBATE 
FFS, there's been enough of that
Just post here whenever youtube plays a part in turning you onto a new artist or album, and if so, to what extent?
What is it?
How and when was your interest sparked?
What was the result? (you liked the song, you bought the album, you booked concert tickets, or were you turned off by a youtube vid?)
I was on facebook today when I noticed that someone had mentioned Tom Jones' new album.
I'd seen the 30 second ad on TV, and thought it sounded interesting, but to be honest i'd not thought much about it since.
Anyway, this reference reminded me, so I went to youtube and listened to two songs off Tom's album.
The first, Burning Hell, was interesting enough and I thought it was pretty good, but the second one is fecking awesome.
I've posted the link in what are you listening to right now, and the song is called Did Trouble Me.
I've got it on repeat at the moment
, but when I finally get off this song i'm going to look for more songs on the new album, and if they measure up to DTM i'll be out to get a copy.