THE PLAN
Our plan is in two phases:
GETTING THE WORD OUT runs from now up until Download Day on 14th June.
We need to spread the word as widely as possible using internet, press, news blogs, radio, TV, word of mouth. Meat has millions of fans around the world, and we want to harness the support of as many of them as possible, and here's where we need your help.
Internet.
We have a promotional video and text to accompany it. This needs to be on as many webpages around the world as we can get it to. We need you to host our video and message on your webpages, Twitter, Facebook, Myspace, fansite, blog .. whatever you have. And we need you to give a link to meatchart.net to encourage more people to support us and do the same. This needs to spread around the internet like a pandemic, reaching out to the millions of fans who own and love his work.
Wherever you visit on the net we need to get this message out:
MEAT LOAF FANS DOING IT FOR MEAT!!!!
Meat Loaf fans everywhere are planning to get his raunchy, rockin' duet with Jack Black
Like A Rose
to Number One in the UK Singles chart
on 14 June 2010
Join the campaign now!
http://www.meatchart.net
When people come to meatchart.net they will be able to get all our promotional materials, plus sign up their commitment to buying the track on 14June, in return getting a signed picture of Meat as a thank you.
Media Coverage
We have a Press Release which will be going to the media on Monday to get this in the news. More and more fans are becoming disillusioned with the way labels treat their cherished iconic performers these days, and are taking matters into their own hands. We intend to capitalise on this. Lorenzoduke is managing our national press campaign.
In addition we need people to volunteer to make contact by phone and email to local radio/TV/newspapers and post on news blogs, spreading the word, and putting the call out to Meat Loaf fans to go to meatchart.net and sign up their commitment to download and to continue spreading the word themselves. Radio stations can't play "Like A Rose" simply because the label hasn't released a second single .. and not one that's almost too hot for airplay :) But it's a story we could interest them in, and just telling listeners to go to meatchart.net would be hugely helpful.
So many people have a story of how Meat's music has touched their lives, often in an incredbly moving way. These human interest stories appeal to the media, and if it grabs their attention, it's another chance to get the word out.
We will have available mini Press Packs for download to help people focus their efforts in the best possible way, and have a team of Local Media Managers who will co-ordinate their efforts and support/advise. 100 calls to the same organisation just tends to piss them off .. we need to be focused, co-ordinated and successful.
The LMMs are:
CarylB
Nikox
Melon
Netty
Snider22
SuzieQ
Please PM them here to offer your support.
Poster Campaign
We have a range of posters to publicise the campaign, which can be downloaded from meatchart.net, and ask people to post them on workplace/recreational notice boards with permission, but not flypost them about in public where they could harm the reputation of the performer they want to support
Mailshots
Rainer has kindly agreed to mailshot the membership list, so please don't be aggravated when you get one which repeats some of this :)
There will also be a reminder on D Day which will give the direct link to the download page on meatchart.net
We're still working on other things, for example harnessing the support of media celebrities, and will update you as and when we have news.
Nikox will post updates on our progress on this thread
LAUNCH DAY 14th JUNE
We will have a new promotional video available from Friday 11 June, which will direct people to meatchart.net to download the single.
Our download page will go live at 12.01am UK time on 14th June. The download sites we will feature will be:
itunes
Amazon.uk
HMV.uk
Tesco
Fans from outside the UK currently cannot download from these sites unless they have a UK bank account or credit/debit card and a UK IP address, but we're working on this to try and find a solution.
We will ensure that all downloads from Amazon.uk are credited to MLUK. We will ask that sites link back to us for downloading to enable this. If anyone wishes people to download the track from their site directly, they will need the relevant urls to ensure this happens, and need to hold back from going live until on or after 00.01am BST.
A second mailshot will go out.
Publicity will continue, with your support, until 19 June at 21.00 BST when the tally of sales will be counted.
This is a time whe Meat's many loyal fans can send a message to the music business, and stand up and be counted in their support of him. Please offer whatever support you can by whatever means we have outlined above, come to
http://www.meatchart.net and download as much promotional material as you can use to help make getting Like A Rose to #1 a reality.
Then on 14 June invest 89p in this performer we all follow.
WE CAN DO THIS!!!
LET'S TAKE MEAT TO THE TOP ON 14 JUNE!!!