A couple of tips i was given:
Try and find different way to start a sentence (It's too easy to start with "I" all the time)
Try and keep it to about 500 words
Be different and creative about it....remember that they read loads of these; standing out always helps. And make it personal; dont keep it really formal, let it flow naturally/briefly/relevently informal for a couple of lines when talking about the past or something.
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