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Originally Posted by Pudding
but it's not guaranteed to do so.
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Exactly!
There is no guarantee, it only needs the release date of Bat III to coincide with the release date for Robbie Williams' or Kylie or U2 or (heaven help us) Chico or any other of a thousand artists next album and there'll be a struggle to reach No 1 in the first week.
What really matters I think is that the album generates the promotion that CHSIB didn't get, and achieves a decent level of media interest in terms of radio airplay and other promotions such as TV appearances etc.
At the end of the day Bat I did so well because it was such a fantastic record coupled with some slow burning promotion and alot of touring, Bat II did so well because it was such a fantastic record and the promition for it by Virgin was out of this world. Bat III needs something similar to ghet it off the ground and then the (hopeful) strength of the songs will keep it's momentum going.