On his last tour Peter Gabriel offered a similar £200 package for that you didn't get a Meet and greet, but you did get the following: Early access to the venue and the chance to sit and watch the sound check, a pre-show party with food and free bar, a package of gifts, including bag, tour T shirt and two dvds.
A friend of mine who's a huge PG fan bought this, and when we compared the prices of the merchandise on sale compared to what he'd got in his package, it would have cost him around £50 more to have bought everything (including the show ticket) individually, so that worked out as a good deal, considering you got the access to see the soundcheck as well.
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