mlukfc.com Forums - View Single Post - Record Stores....A marketing consiracy???

Chris · 03 May 2003, 23:01

It is a promotion. it is set by the Head Office on the advice of the record companies who influence the purchase price of the albums to the shops. Ie. cut the profit margin to the point where the shop is unable to discount the album.

03 May 2003, 23:01	#2
Chris Mega Loafer Join Date: 14.04.2002 Location: Somewhere in the real world. Posts: 7,527	It is a promotion. it is set by the Head Office on the advice of the record companies who influence the purchase price of the albums to the shops. Ie. cut the profit margin to the point where the shop is unable to discount the album.